Vinitaly preview

04 April, 2016

How organiser Veronafiere is celebrating 50 years of Vinitaly, Italy’s leading showcase dedicated to wines and spirits, on April 10-13.


ITALIAN PRESIDENT SERGIO MATTARELLA will inaugurate the 50th edition of Vinitaly on Sunday April 10 and prime minister Matteo Renzi will visit the show the following day.

To add to the significance of the anniversary, Veronafiere has announced an investment of €8m for 2016.

The organisers claim that more than 4,100 exhibitors and 100,000sq m of exhibition space make Vinitaly the world’s leading trade fair for wine.

In 2015, Italian wine exports came to more than €5.4 billion, up by 5.4% over 2014. This is a new milestone for the sector that must be maintained and consolidated with a view to the goal of €7.5bn in exports by 2020, according to Renzi.

“And to achieve this result,” said Veronafiere president Maurizio Danese, “all actors must work within a networking logic.”

He added that Veronafiere had built up such a successful networking service for international business that the Italian government recognised Vinitaly as “a strategic B2B platform for the Italian wine sector through inclusion in its special Made in Italy Promotion Plan.”

Giovanni Mantovani, CEO & director general of Veronafiere, said: “For 2016, Veronafiere has invested €8m to increase Vinitaly’s already high level of internationality with 55,000 foreign operators from 141 countries in 2015, accounting for 37% of the total.

“This year we will welcome 1,000 additional selected buyers from abroad thanks to the upgrading of incoming activities, especially from target countries such as Germany, Austria, Switzerland, the UK, Scandinavia, Poland, US and Canada, Russia, Japan and China. These operations involve us in joint activities with the Ministry of Agriculture, the Ministry of Economic Development and ICE-Agency.”

Veronafiere says the 2016 edition will also see attendance by more international exhibitors, both in the Vininternational Hall, which hosts the most important producer countries such as Spain, Georgia, Azerbaijan, Australia, Serbia, Switzerland, Great Britain, France, China, Portugal and Argentina, as well as the Vinitalybio and Vivit halls.

In addition, to ensure even more professional attendance, this year Veronafiere says it will introduce more stringent entrance registration systems, while visitors are offered four days of dedicated tastings and events in the city through the off-show event Vinitaly & the City (April 8-11).


Vinitaly is the major wine show in Italy and the largest showcase of Italian wines.

Where: Verona – Veronafiere, Viale del Lavoro 8

When: Sunday April 10, Monday 11, Tuesday 12, Wednesday April 13.

Timetable: 09.30-18.00.

From Sunday to Tuesday, entry is allowed up to 17.00 (Wednesday entry is allowed up to 16.00).


Daily tickets €80 – online purchasing €75

Repeat entry ticket (4 entries) €120 – online purchasing €115 (1 entrance/day)

Help phone

+39 045 8298854 (from 09.30-12.30)

Vinitaly is open exclusively to adult trade operators: entrance is not allowed to anyone aged under 18.


- Italian winemaking companies: circa 310,000, 21% of all agricultural companies;

- Employment: 1,250 000 employees throughout the supply chain;

- 2015 production: 47 million hl of wine (+12% compared to 2014);

- Hectares of vineyards: 637,634 (4% of Utilised Agricultural Area) – of which 334,000 (52%) DOCG  and DOC and 156,000 (24%) IGT;

- Denominations of origin: 73 DOCG, 332 DOC and 118 IGT wines;

- Total value of production (2014): €3.9bn  (1.9 DOCG and DOC, 0.8 IGT, 1.2 table wines);

- Total turnover by winemaking companies (2014): €12.4bn (9.4% of revenues in the agro-food industry   and 7.2% of agricultural revenue)

- Total exports in 2015 (with variations, compared to 2014): €5.4bn (+5.4%), 20.1m hl (-1.8%)


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