Tony Hammond, the founder and chairman of independent wine and spirit merchant Hammonds of Knutsford, has died at the age of 79.
He had been in the hospitality sector for 55 years and was best known for his fondness for an afternoon glass of Champagne while conversing with the staff – sometimes about work or sometimes about just what was going on.
The company remains in family hands with son Jonathan, the current managing director.
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
