U’Luvka appoints Zajaczkowski

29 May, 2015

U’Luvka, the premium Polish vodka brand, has appointed Robert Zajaczkowski as its global brand manager.

Zajaczkowski who was born in the Polish town of Wroclaw where U’Luvka is distilled and bottled by hand joins from Beluga Vodka. 

He will be responsible for hosting and undertaking training programmes and master classes based on U’Luvka’s Polish heritage and its production process.

The company says Zajaczkowski’s key focus will be to continue to position U’Luvka within the super premium segment and to ensure the vodka is listed in the world’s best outlets, from cocktail bars to hotels and Michelin-starred restaurants.  He will also be charged with developing new cocktails based on natural ingredients such as fruit and herbs in order to showcase the vodka’s characteristics.

Zajaczkowski was bar manager at London’s Baltic Bar and Restaurant, where he was responsible for creating and implementing the drinks list for the business. He was also brand ambassador for Potocki Wodka.

Barnaby Richardson, marketing manager of UK distributor, Love Drinks, said: “Who better to explain the unique proposition of U’Luvka than someone that hails from the same town.”

Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.


Tess Posthumus

Staffing crisis could open opportunities

The pandemic has thrown many challenges at bar owners over the past couple of years and the ones that survived the various lockdowns and restrictions deserve a pat on the back. However, while revenues are returning and bars are beginning to recruit once more, we’ve come up against a whole new set of problems, one of which is a global starring crisis.