US: Pernod launches Kahlua cans

29 May, 2012

Coffee liqueur brand Kahlúa is adding 200ml “Cans-To-Go” in three flavours to its pre-mixed cocktail portfolio.

From June, Kahlúa Iced Espresso, Kahlúa Iced Mocha and Kahlúa Cinnamon Spice cans will appear in retail outlets across the US.

Michelle Sanders, Kahlúa brand director for Pernod Ricard USA said: “Kahlúa Cans-To-Go, made with 100% Arabica coffee, leverage two strong and fast growing categories - single serve coffee and prepared cocktails - and offer the best of both in a convenient package for the on-the-go and socially ambitious consumer.

“And, the more modern, trendy packaging stands out on the shelf, in the cold box and in secondary locations where these active consumers shop. The Kahlúa Cans-To-Go consumer embodies an ‘in and out’ mentality."

To support the launch of Kahlúa Cans-To-Go at retail, the brand will offer POS materials including floor racks, floor and door decals, case cards and extenders, shelf talkers and gravity feed units. Kahlúa Cans-To-Go will have a suggested retail price of $2.50 for a single can and $9.99 for a four pack.

“The prepared cocktails market is worth $241 Million, gaining 18.4% in value over the last 52 weeks,” added Sanders.

“Kahlúa Cans-To-Go represent a tremendous opportunity to expand the Kahlúa brand and increase category sales for our retail partners.”

Keywords: pernod ricard, kahlua




Comment

Philip Duff

Make safety sexy

It was the Worshipful Company of Distillers’ annual dinner at the Lord Mayor of London’s residence Mansion House a few weeks ago, and as a junior member of the Gin Guild I was permitted to attend, provided I promised not to pinch any silverware and did a little light sweeping afterwards.

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