The sheer scale of China’s population and geography is almost incomprehensible to the western world and second-tier city Shenzhen, located in the south east, is being bookmarked as a potential future giant of the bar trade.

Several spirits brands will be featured at the first ever virtual expo hosted by the Caribbean Export Development Agency on November 17-18.

Diageo has announced the launch of Catalyst, a stand-alone group that will focus exclusively on what it describes as high potential brands.

Wine producer François Lurton has said he expects China to become the largest wine producing country in the world.