Diageo rolls out new Smirnoff flavours
09 July, 2010
US: Diageo has launched two new flavours for its Smirnoff vodka brand – mango and peach.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
