Australia: SAB Miller loses Corona Extra
09 March, 2012
SAB Miller's Australian subsidiary, Foster's Group will no longer be allowed to import and distribute Mexican beer Corona Extra. Foster's has been informed by Corona's parent company Grupo Modelo that it intends to terminate Foster's licence to import and distribute Corona Extra in Australia with immediate effect. The brand's distribution will go to Lion Nathan.
Lanson Extra Age Rosé released
17 October, 2011
Lanson International has launched Lanson Extra Age Rosé to global markets.
Follador enters travel retail
26 August, 2011
Sparkling wine brand Follador has launched its premium range of Proseccos to travel retail.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
