The rise of quality RTDs

17 February, 2022

Last year’s launch of Panther M*lk, a vegan oat milk RTD made with gin, rum, brandy and overproof spiced rum, shows just how quickly the pre-mixed cocktail industry has evolved since the days of mediocre Gin & Tonics.

Havana Club has launched a Cuban Spiced variant in a bid to bring more millennial and Generation Z consumers into the rum category.

Quintessential Brands unveiled Opihr Oriental Spiced Gin yesterday at UK on-trade show Imbibe Live.

Wemyss Malts has released Darnley’s View Spiced Gin to Europe and selected Asian markets, with the US to follow.

Toorank Distilleries, owners of Sloane’s Dry Gin, has launched a trinity of rum styles under the brand name Rebellion to the UK, Holland, Poland, Spain, France and Turkey.  

Sales of Captain Morgan rum will one day catch up with Bacardi, according to Diageo.

Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Tess Posthumus

Staffing crisis could open opportunities

The pandemic has thrown many challenges at bar owners over the past couple of years and the ones that survived the various lockdowns and restrictions deserve a pat on the back. However, while revenues are returning and bars are beginning to recruit once more, we’ve come up against a whole new set of problems, one of which is a global starring crisis.

Instagram

Facebook