Monin tours UK to celebrate centenary
09 January, 2012
French syrup maker Monin will celebrate its 100th anniversary this year by embarking on a UK cocktail tour.
Madonna joins Smirnoff 'Nightlife' campaign
19 August, 2011
Diageo has announced that Madonna will partner Smirnoff in the next instalment of the Nightlife Exchange Project.
Jose Cuervo tequila plays games
30 March, 2010
US: Diageo’s Jose Cuervo has launched CuervoGames, an experiential marketing campaign.
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Ben Branson
Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
