French syrup maker Monin will celebrate its 100th anniversary this year by embarking on a UK cocktail tour.

Diageo has announced that Madonna will partner Smirnoff in the next instalment of the Nightlife Exchange Project.

US: Diageo’s Jose Cuervo has launched CuervoGames, an experiential marketing campaign.

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Joe Bates

Why craft brands are gaining traction

I’ve always maintained that the cards are stacked against craft spirits brands wanting to build a meaningful travel retail presence.

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