The bar trade has paid tribute to drinks industry veteran Chris Patino who passed following a battle with cancer.

Woodford Reserve has appointed Elizabeth McCall as master distiller, the third in the bourbon brand’s 26-year history, succeeding Chris Morris, who will assume the role of master distiller emeritus.

Jack Daniel’s has announced that Chris Fletcher will take over from the outgoing Jeff Arnett as master distiller of the Tennessee whiskey brand.

Pernod Ricard UK has promoted Chris Ellis to the role of commercial director of wines, with effect from July 1, 2012. 

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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