Heineken 0.0% takes over Europa League sponsorship
Heineken 0.0% will take over sponsorship of the Europa League when the tournament resumes on Wednesday night.
Heineken to sponsor 2015 Rugby World Cup
Heineken has extended its sponsorship of the Rugby World Cup to remain its official beer supplier and worldwide partner for the 2015 tournament in England.
Pilsner Urquell closes on 90,000 litres at The Open
Czech lager brand Pilsner Urquell poured an estimated 90,000 litres of beer during the 2011 Open Championship in Kent, UK.
Budweiser to partner The FA Cup
Budweiser has signed a three-year agreement with The Football Association to become the ‘lead partner’ of The FA Cup.
Carlsberg signs up for UEFA Euro 2012
Carlsberg Group is to sponsor the UEFA Euro 2012. It is the first UEFA Euro ever to be hosted in Eastern Europe. Carlsberg considers the UEFA European Championship its most successful marketing activity for the Carlsberg brand.
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Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
