Heineken 0.0% will take over sponsorship of the Europa League when the tournament resumes on Wednesday night.

Heineken has extended its sponsorship of the Rugby World Cup to remain its official beer supplier and worldwide partner for the 2015 tournament in England.

Czech lager brand Pilsner Urquell poured an estimated 90,000 litres of beer during the 2011 Open Championship in Kent, UK.

Budweiser has signed a three-year agreement with The Football Association to become the ‘lead partner’ of The FA Cup.

Carlsberg Group is to sponsor the UEFA Euro 2012. It is the first UEFA Euro ever to be hosted in Eastern Europe. Carlsberg considers the UEFA European Championship its most successful marketing activity for the Carlsberg brand.

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Nick Strangeway

How the industry has changed since travel limits

Nick Strangeway looks at how travel restrictions have left a permanent impression on the global bar trade.

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