Bacardi Limited agrees Patrón acquisition
Bacardi Limited has agreed to acquire 100% ownership of Patrón Spirits International AG and its Patrón brand, one of the world’s leading premium tequilas.
Bacardi Rum Round Table launches in London
Bacardi Limited has collaborated with Latin American restaurant group Coya, to produce the Rum Round Tale at Coya Angel Court, London.
Bacardi appoints new CFO
Bacardi Limited has announced the retirement of senior vice president and chief financial officer Jacques Croisetière, 58. He will be replaced by Joseph J. Schena, 54.
Bacardi names new Asia Pacific regional president
Bacardi Limited, the largest privately-held spirits company in the world, has announced the appointment of Siddik Tetík as regional president of Asia Pacific.
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Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
