UK: Pernod appoints new wine director
03 May, 2012
Pernod Ricard UK has promoted Chris Ellis to the role of commercial director of wines, with effect from July 1, 2012.
Mangrove branches out into Asia
04 August, 2011
UK spirits and liqueur agency, Mangrove, has announced plans for expansion into the Middle East and south Asia.
Champagne Nicolas Feuillatte hires commercial director
11 April, 2011
Champagne cooperative Centre Vinicole – Champagne Nicolas Feuillatte has appointed Julie Campos as commercial director.
Pernod Ricard resumes Malibu supply
22 March, 2011
Europe: Pernod Ricard has resumed the supply of Malibu after stopping it due to a ‘fluctuation in the coconut flavour’.
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Comment
Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
