Scottish beer brand, Tennent’s Lager, has launched a new can design to hit shelves in May, inspired by the appearance of a pint of lager.

Tennent’s Lager is launching Tennent’s Lager Care, a quality-focused programme for the on-trade market which aims to educate customers and staff on beer management.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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