The world’s leading premium mixer brand, Fever-Tree, has become available in South Korea for the first time.

Brands Report 2022: Mixers

13 January, 2022

Listening to the demands of bartenders, premium mixer brands have become increasingly experimental with their flavour combinations. To reflect this greater variety, the tonic water table of previous reports has been broadened to encompass all mixer brands.

Scotch brand Monkey Shoulder has teamed up with Fever-Tree in a bid to create the ultimate mixing pack for the off-trade channel.

Fever-Tree has announced full year revenue declines of 3% year-on-year for for the financial year ending 31 December 2020.

A Fever-Tree survey suggests that a third of Brits use an evening drink to mark the end of the working day during the lockdown.

Fever-Tree has announced that its full year revenue is expected to be circa £102.2 million, which is growth of 73% on 2015.

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Comment

Tess Posthumus

Staffing crisis could open opportunities

The pandemic has thrown many challenges at bar owners over the past couple of years and the ones that survived the various lockdowns and restrictions deserve a pat on the back. However, while revenues are returning and bars are beginning to recruit once more, we’ve come up against a whole new set of problems, one of which is a global starring crisis.

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