Guinness producer Diageo has launched a £1m St Patrick’s Day fund to help bars pay their staff during these difficult times.

on 20 August, 2012

I think anyone who met Patrick Ricard will be saddened by the news that he has passed away. I can't speak about what he was like to work with but I met him several times and I liked him.  

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Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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