on 27 March, 2014
J&B Urban Honey

The flags of war are unfurled and hoisted, and the powerhouses of the spirits industry have readied their infantry. The battle of Flavoured Scotch can now begin.

Diageo has launched J&B Urban Honey, a new whisky-based drink, which the company says has been designed to open up the category to a new generation of men and women.

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Danil Nevsky and Laura Grassulini

Are we missing the real point of on-trade advocacy?

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