Brands Report 2023: American Whiskey
There’s a return to the top spot after a three-year hiatus, but the brands remain largely unchanged from last year.
Brands Report 2021: American whiskey
Diageo’s Bulleit has come out trumps as the bestselling brand in the American whiskey category for the third time in four years.
Brands Report 2020: American whiskey
With the proliferation of distilleries continent-wide, North American whiskey is no longer the sole domain of its heartlands Kentucky and Tennessee.
Brands Report: American Whiskey
Diageo’s Bulleit holds both top spots for the third year running. Shay Waterworth reports
Bulleit opens its $115m distillery
Bulleit, the Diageo-owned bourbon brand, has formally opened its new US$115m distillery in Shelbyville, Kentucky.
Aidan Bowie pops up in New York
Aidan Bowie, Diageo Reserve’s GB World Class Bartender of the Year 2016, has partnered with Llama Inn in Williamsburg, NYC to open a World Class pop up bar on August 3.
Brands Report 2015: World Whiskies
This year the World Whisk(e)y charts aren’t dominated by the usual suspects.
Diageo breaks Bulleit ground
Diageo has broken ground on its new Shelby County, Kentucky distillery, which the company has announced will be called ‘The Bulleit Distilling Co’ after the distillery’s flagship brand.
Bulleit proof
From soldier to distiller by way of being a lawyer – the creator of Bulleit bourbon has a chequered history. He shares his stories with Hamish Smith
Diageo to restore Stitzel-Weller Visitor Center
Diageo has announced that it plans to invest an initial US$2 million to develop the Stitzel-Weller Visitor Center at the Louisville distillery.
Diageo ups the Bulleit proof
Diageo has introduced Bulleit Rye and upped the strength of its Bulleit Bourbon in the UK and Germany.
Diageo bites the Bulleit
Diageo has announced the launch of Bulleit Bourbon at and the introduction of its new Bulleit Rye whiskey into the UK.
Diageo bites the Bulleit
Diageo has announced the launch of Bulleit Bourbon and the introduction of its new Bulleit Rye whiskey into the UK.
Diageo fires new Bulleit
Diageo has launched a 10 year old expression of Bulleit Bourbon in the US.