Johnnie Walker concept store in T4
05 March, 2014
Diageo Global Travel and Middle East (GTME) and the World Duty Free Group have opened an “exclusive concept store” in the departures concourse of London Heathrow Terminal 4, for Johnnie Walker Explorers’ Selection, a major global marketing initiative that GTME says represents one of Diageo’s most significant investments in travel retail.
Johnnie Walker Explorers’ Club Collection presented
25 October, 2012
Diageo unveiled the first whiskies of its Johnnie Walker Explorers’ Club Collection at TFWA Cannes yesterday.
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Ben Branson
Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
