The Bureau National Interprofessionnel du Cognac (BNIC) has announced shipments of cognac have risen by 4.3%, with growth in Asia and North America off-setting a European decline.

Annual sales of cognac are worth €2 billion thanks to a surge in XO and VSOP sales in the Far East, says the Cognac Bureau (BNIC).

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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