Diageo is rolling out voluntary enhanced health warnings on bottles of Smirnoff, Gordon’s, Baileys and Captain Morgan as part of its broader responsible drinking campaign.

British national treasure Captain Sir Tom Moore has teamed up with Otterbeck Distillery in Yorkshire to launch a gin.

Sales of Captain Morgan rum will one day catch up with Bacardi, according to Diageo.

Diageo has opened a US$5m Captain Morgan visitors’ centre as part of of its new distillery in the US Virgin Islands.

Diageo has launched a global, multi-media marketing campaign for its Captain Morgan rum-based brand.

The opening of a Captain Morgan branded bar on a tiny Bahamian island this last weekend signals Diageo GTME (Global Retail Middle East) division’s opening assault on the cruise line sector.

Diageo intends to grow Captain Morgan into a "global mega brand", according to Ed Pilkington, the group’s global category director for vodka, gin and rum.

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Nick Strangeway

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