Martini targets next generation
28 September, 2011
Martini has set its sights on recruiting a younger generation of consumers with a new global campaign entitled Luck Is An Attitude.
Digital Edition
Comment
Ben Branson
Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
