Buffalo Trace extends un-aged line
11 August, 2011
Buffalo Trace has launched two un-aged bourbons, White Dog Wheated Mash and White Dog Rye Mash.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
