Gallo buys Diageo winery
29 June, 2011
E & J Gallo Winery has announced an agreement to purchase Edna Valley Vineyard from Diageo Chateau & Estate Wines Company and Paragon Vineyard Company, who held Edna Valley Vineyard as a joint venture.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
