Mumm renews F1 podium partnership
20 June, 2012
Champagne GH Mumm has renewed its long term international partnership as ‘Official Champagne of Formula 1’.
Amsterdam: Johnnie Walker takes over Schiphol airport
10 June, 2011
Diageo has launched a Johnnie Walker campaign at Amsterdam's Schiphol airport. The Step into the Circuit campaign is centred around the brand's Formula 1 sponsorship.
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Dominic Roskrow
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It’s ‘up periscope’ for Irish distilleries
I know how wierd this might seem but I often think that the opening of a new distillery is like the launch of a new submarine. It is unveiled in all its pristine glory in a blaze of publicity and fanfare.
