Mumm renews F1 podium partnership
20 June, 2012
Champagne GH Mumm has renewed its long term international partnership as ‘Official Champagne of Formula 1’.
Amsterdam: Johnnie Walker takes over Schiphol airport
10 June, 2011
Diageo has launched a Johnnie Walker campaign at Amsterdam's Schiphol airport. The Step into the Circuit campaign is centred around the brand's Formula 1 sponsorship.
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Joe Bates
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Why craft brands are gaining traction
I’ve always maintained that the cards are stacked against craft spirits brands wanting to build a meaningful travel retail presence.
