Pernod Ricard and Brown-Forman have confirmed that negotiations have taken place over a potential merger between the two spirits giants.

Havana Club owner, Pernod Ricard, has reported 19% organic sales growth in the first half of fiscal 2023, with all spirits segments seeing double-digit growth.

Global drinks giant Diageo has reached an agreement with Industrias Licoreras de Guatemala to take a 50% controlling stake in the Guatemalan Zacapa rum brand.