The Distilled Spirits Council in the US (DISCUS) has increased the demographic placement standard in its Code of Responsible Advertising Practices. The change reflects the 2010 Census data, which shows that 71.6% of the US population is 21 years of age and older. The previous demographic was 70%.

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Nick Strangeway

How bars must adapt to post-Covid industry

Nick Strangeway on how bars must addapt to a new and improved hospiality sector as we emerge from lockdown.

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