Double-digit rise for liquor sales in 2007

27 August, 2008
Page 12 
The liquor category performed better than any other product sector in European duty-free and travel-retail outlets over the first nine months of 2007 .

According to figures published by industry analyst Generation Group, on behalf of the European Travel Retail Council (ETRC) , total liquor sales rose by 12.2 per cent more than the same period the year before - nearly twice as fast as the increase in air passenger numbers, which grew at 6.2 per cent. No other product sector matched this growth.

Commenting on the figures, Generation Group president Yngve Bia said: "The results of liquor are fantastic and are good news for all those involved in this previously so badly battered category. It is evidently duty-paid sales to intra-European Union travellers that are driving sales. "

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