ECHO FALLS, FLAVOURED VODKA 
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Brand owner Accolade Wines
RRP £16 (£13.50 on promotion)
Markets UK
Contact Edward.Pettifer@nexuspr.com
Echo Falls, Flavoured Vodka is a summer berries Flavoured Vodka (37.5% abv) made using wheat-based vodka and summer berries flavourings.
Accolade says it offers consumers a more affordable flavoured vodka, which typically hold a price premium over other vodkas – these consumers feel they are typically priced out of the flavoured vodka category. The strategy for the product is to grow the flavoured vodka market in a similar way to how Echo Falls developed the fruit wine sector.
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