Pick of the Launches

25 January, 2018

ECHO FALLS, FLAVOURED VODKA

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Brand owner Accolade Wines

RRP £16 (£13.50 on promotion)

Markets UK

Contact Edward.Pettifer@nexuspr.com

Echo Falls, Flavoured Vodka is a summer berries Flavoured Vodka (37.5% abv) made using wheat-based vodka and summer berries flavourings.

Accolade says it offers consumers a more affordable flavoured vodka, which typically hold a price premium over other vodkas – these consumers feel they are typically priced out of the flavoured vodka category. The strategy for the product is to grow the flavoured vodka market in a similar way to how Echo Falls developed the fruit wine sector.





Comment

David Williams

From the crystal ball

Few days before writing this article, i came across an old piece by Robert Parker, written in 2004, in which he made 12 bold assertions about how wine would look by 2015.

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