Pick of the Launches

25 January, 2018

ECHO FALLS, FLAVOURED VODKA

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Brand owner Accolade Wines

RRP £16 (£13.50 on promotion)

Markets UK

Contact Edward.Pettifer@nexuspr.com

Echo Falls, Flavoured Vodka is a summer berries Flavoured Vodka (37.5% abv) made using wheat-based vodka and summer berries flavourings.

Accolade says it offers consumers a more affordable flavoured vodka, which typically hold a price premium over other vodkas – these consumers feel they are typically priced out of the flavoured vodka category. The strategy for the product is to grow the flavoured vodka market in a similar way to how Echo Falls developed the fruit wine sector.





Comment

David Williams

What it takes to be admirable

Voting in this magazine’s redoubtable annual awards for the world’s most admired wine brands has forced me, as it does every year, to think about the subject of wine brands properly for a change.

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