Drinks International’s annual Pre-Mixed Drinks Challenge reflected the fast pace at which this sector is growing. Shay Waterworth reports.

Pick of the Launches

25 January, 2018

Here is the pick of the launches from last month, as featured in Drinks International magazine January edition

The Drinks International Challenge Series comprise of a vibrant mix of five different competitions which celebrate innovation and excellence within the global drinks industry.

The series offers drinks producers an objective, credible and highly competitive platform by which they can benchmark their brands, designs, campaigns and initiatives and gain recognition for their quality.
Our challenge series is home to over thirty independent industry experts, who assess entries through rigorous blind tastings and discussion judging days. Our panel of international judges consist of the most respected leaders in the business and include mixologists, bar managers, drinks buyers, design experts, marketing professionals and journalists.

Medals and trophies will be awarded to the winners in each challenge, with the results published in Drinks International magazine and online at drinksint.com.

Photos from our judging day courtesy of www.grantpritchard.co.uk 

Designed to offer a highly credible and competitive platform, the series comprises:

The Cocktail Challenge

Now in its twenty fourth year, Drinks International’s Cocktail Challenge is one of the longest running cocktail competitions in the world.
It has built a reputation for its independent, sponsor-free approach.
This year we are in search for a new creative and innovative serve that will excite our expert panel of judges.

Entry Deadline: Thursday 14th September

Click Here to Enter 

The Pre-Mixed Drinks Challenge

The Pre-mixed Drinks Challenge aims to recognise the quality of these products through a blind tasting by an expert panel of independent judges
including, retailers, top mixologists, producers and critics. Medals and trophies will be awarded to the best pre-mix, classic cocktail mix,
classic mixer combination and ready bottled drinks. The results will be published in the January 2018 issue of Drinks International magazine.

Entry Deadline: Thursday 12th October

Click Here to Enter

The Drinks Tourism Challenge

Returning for the seventh year, the Drinks International Tourism Challenge is open to all involved in wine attractions, distillery tours,
major wine & spirit producers, individual vineyards and distilleries. The challenge aims to recognise innovation and excellence among wine producers,
winemakers and distilleries. The categories reflect the strategy, proposition, investment and creativity required to turn a vineyard or distillery
into an attractive longterm tourist attraction.

Entry Deadline: Thursday 9th November

Spirits: Click Here to Enter

Wine: Click Here to Enter

The Wine Design Challenge

There is no doubt that design is a vital ingredient to the success of any wine brand. Great design and packaging will successfully communicate a brands image,
wine’s origins and provenance and in turn, this can have a massive impact on sales. First impressions count, which is why the design of any wine brand is crucial. 
We are in search of new and repackaged designs and initiatives for wine brands across the globe. Entries are welcome from wine producers, design agencies or associated companies. 

Entries will be assessed by an expert panel of judges which comprise of wine retailers, wine writers, graphic designers, art directors and on- and offtrade professionals.

Entry Deadline: Thursday 7th December

Click Here to Enter

The Drinks Marketing Challenge

The drinks industry is home to some exciting brands and some of the most innovative marketing initiatives in the world. A strong, relevant and well defined brand identity is key
to successful marketing for wines, beers and spirits in the drinks sector. Innovative and creative campaigns can increase drinks brands awareness and deliver its key messages to reach
new and existing customers.
Our Challenge recognises and celebrates the impact marketing has on creating and sustaining brand values.

Entries are open to wines, beers and spirits producers, marketing and PR agencies that have planned and implemented a successful campaign in the last twelve months.

Entry Deadline: Thursday 7th December

Click Here to Enter

For More Information Contact:

RICK BEAUMONT - Tel: +44 (0) 1293 558130 | Email: rick.beaumont@drinksint.com

JO MORLEY - Tel: +44 (0) 1293 590044 | Email: jo.morley@drinksint.com

on 31 July, 2013

Listening to BBC Radio 4 this morning (July 31), I heard the voice of the new chief executive of Diageo. Ivan Menezes coped well with the busy, bustling questions from the Beeb’s city correspondent in the minute or so allotted to the interview.

Bibendum CEO Michael Saunders has warned the UK wine trade that business conditions will remain “tough” in 2013 and voiced his “violent objections” to minimum unit proposals.

Diageo the world’s largest premium drinks company in the world, is to sponsor public transport in London and Edinburgh on New Year’s Eve.

Market research exists in the short term, but reviewing past research projects can uncover trends relevant to the future, says Bryan Urbick of Consumer Knowledge Centre.

First Drinks has outlined the continued importance of premium drinks brands in driving growth in the UK market.

Brands by Value

11 July, 2012

We have teamed up with Brand Finance to reveal the world’s biggest wine and spirits brands by value. Christian Davis highlights trends in the sector 

Drinks International will celebrate its 40th birthday with the great and the good of the UK drinks industry on Thursday in London.

French bartender Julien Escot became the Havana Club Grand Prix cocktail champion for 2012 yesterday, after prevailing from a field of 40 bartenders.

UK: Charles Heidsieck champagne is to move to a "fine wine-orientated partner" in the UK. Distribution is to shift from First Drinks Brands to Liberty Wines from June 1, 2012 .

Pierre Ferrand Cognac's orange liqueur, Pierre Ferrand Dry Curaçao - created in collaboration with cocktail historian David Wondrich - has been rolled out to the US.

Johnnie Walker has taken first place in Brands by Value, a list of the world’s 50 most valuable drinks brands.

Luxardo has added to its range of flavoured sambucas with the launch of Pear and Cola variants to the UK market.

The 2012 Pre-mixed Drinks Challenge was Drinks International’s fourth examination of the category and our most wide-ranging yet.

on 16 December, 2011

Never let it be said that Drinks International doesn’t provide its subscribers and readers with a full service as regards the alcoholic drinks industry.

The rise of craft beer in the US can benefit Peroni Nastro Azzurro, says the lager's global brand director Andrew Walker.

International Wine & Spirit Research (IWSR) says that Asia-Pacific will be the fastest-growing region for the alcoholic beverage markets over the next five years.

on 11 November, 2011

Drinks International is delighted to announce that Patience Gould, its former editor and a well known figure in the drinks industry, is returning to write a regular column.

Drinks International is delighted to announce that Patience Gould, its former editor and a well known figure in the drinks industry, is returning to write a regular column.

New US consumer goods company Rok Stars, headed by Patron Spirits co-founder John Paul DeJoria, has acquired Austrian vodka brand Oval.

DI September goes online

25 October, 2011

The September edition of Drinks International is now online and can be downloaded as a digital magazine by clicking here.

Drinks group Sazerac has unveiled a line of flavoured vodkas under its Wave brand for the US market.

Pernod Ricard is pinning hopes of further growth on the US, central and South America to undermine Diageo’s position as the number one drinks company in the world.

on 20 September, 2011

I’ve got boobs. Thanks for noticing, drinks industry. I’ve got boobs therefore I need my own special drink. You’re right, drinks-makers, and thanks for the comforting pat on the head. Thank you for recognising that I am always on a diet; and lactose or wheat intolerant, depending on the weather; totally love all things pink – and yes, I am in fact from Venus...

The UK government has urged the drinks industry to back its Responsibility Deal aimed at countering binge drinking and alcoholism.

Drinks International is pleased to announce that beer group ABInbev has joined Prosecco brand Follador as sponsors of this year's Travel Retail Awards.

Drinks International is delighted to announce that premier Italian Prosecco producer Follador is to sponsor this year's Travel Retail Awards.

Kirin buys Schincariol

02 August, 2011

Japanese brewer Kirin has bought the outstanding shares in Aleadri-Schinni Participações e Representações S.A. (“Aleadri”), a company that holds 50.45% of the outstanding shares of Schincariol Participações e Representações SA (Brazil; CEO: Adriano Schincariol: “Schincariol”).

Premiumisation is driving UK spirits volume and value growth in the on and off-trade, according to findings by First Drinks.

Scotch whisky Auchentoshan is looking for entries to The Auchentoshan Switch, a cocktail competition that offers bartenders transatlantic internships.

Drinks International Travel Retail Awards

TFWA World Exhibition, Tuesday 2nd October, Hotel Majestic, Cannes

The industry’s finest will gather at the Hotel Majestic, Cannes to celebrate the 12th annual Drinks International Travel Retail Awards. The winners are announced at a prestigious cocktail party which take place on Tuesday 2nd October, during the week of the TFWA World Exhibition.

Photos from the awards night courtesy of www.grantpritchard.co.uk

OPERATOR AWARDS

This year's operator awards will be conducted by industry vote. 

For more information or general enquiries please contact:

JUSTIN SMITH - Tel: +44 (0) 1293 590041 | Email: justin.smith@drinksint.com 

SUPPLIER AWARDS

Our supplier awards celebrate the quality of drinks brands and their initiatives within this luxury retail sector. Entries are welcome from spirits, wines and beer producers.

  • Drinks Launch at TFWA Cannes 2018
  • Luxury Drinks Launch of the Year
  • Travel Retail Exclusive of the Year
  • Drinks Launch of the Year
  • Drinks Innovation of the Year
  • New Packaging of a Drinks Brand of the Year
  • Repackaging of a Drinks Brand of the Year
  • Presentation Box of the Year
  • Marketing Concept of the Year

Entries must be submitted by Friday 27th July.

Click here to download the entry form.

The 2018 awards party is sponsored by:

    

For more information and sponsorship opportunities

Please contact:

CARMEN POEL - Tel: +44 (0) 1293 590042 | Email: carmen.poel@drinksint.com

ROB CULLEN - Tel: +44 (0) 1293 590043 | Email: rob.cullen@drinksint.com

Alternatively click here to download the Sponsorship Pack.

Click below to view previous years' results:

2017 - Shortlist published in DI and Results published in DI

2016 - Shortlist: Part One & Part Two and Awards Night

2015 - Results and Awards Night

2014 - Awards Night & 2014 - Shortlist and Medals

2012 - Part 1 & 2012 - Part 2, 2013

2007200820092010 trophy winners & 2010 medalists2011



Entries are now open for this year’s Drinks International Travel Retail Awards. The awards will take place during the TFWA World Exhibition in Cannes.The magazine has announced a new venue for this year’s awards – the Bay Restaurant within the Palais des Festivals et des Congres complex.

Global drinks giant Diageo has reached an agreement with Industrias Licoreras de Guatemala to take a 50% controlling stake in the Guatemalan Zacapa rum brand.

Drinks International has announced the category winners of the 18th annual Cocktail Challenge.

Fortune Brands has said it sees a “bright and prosperous future for Beam Global as an independent spirits company”.

14 January, 2011

The Pre-Mixed Drinks Challenge Awards have been announced.

Drinks International Travel Retail Awards trophy winners were announced during the Tax Free World Association exhibition in Cannes this week (October 19).

UK company First Drinks has appointed Una McCullough as marketing director.

The results of the International Cider Challenge 2010 are in. This is the first year of the competition and it attracted over a hundred entries. Drinks International recruited a panel of cider experts to blind taste the ciders, which were then awarded trophies and medals.

David Stewart, The Balvenie malt master, has crafted a 40 year old single malt scotch whisky, aged in sherry casks and refill hogsheads. A batch of 150, hand numbered bottles of The Balvenie Forty will be available at selected travel retail outlets in the world’s leading airports, from July 2010.

The 2010 Drinks International Millionaires research has been compiled. Based on sales volumes for 2009, this year saw a record number of brands on the list – 162.

Smirnoff has retained its position as the world’s leading alcoholic drinks brand according to The Power 100, 2010, the annual survey of the world’s leading drinks brands published by brand valuation and strategy consultancy Intangible Business.

The UK’s Chancellor of the Exchequer has again hit alcoholic drinks with a 2% above inflation price rise on beer, wines and spirits. 10% going on cider

Comment

David Williams

What it takes to be admirable

Voting in this magazine’s redoubtable annual awards for the world’s most admired wine brands has forced me, as it does every year, to think about the subject of wine brands properly for a change.

Click for more »

Events

Facebook

Twitter