Pick of the Launches

25 January, 2018

Here is the pick of the launches from last month, as featured in Drinks International magazine January edition

BUSHMILLS BOURBON #3 CHAR CASK RESERVE

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Brand owner Proximo

RRP £50, €56, US$67 (1 litre)

Markets Global Travel Retail

Contact bushmills@smartscommunicate.com

Bushmills Bourbon #3 Char Cask Reserve Irish whiskey (40% abv) is the third and latest edition in its Steamship Collection.

The Northern Irish whiskey is said to be the result of its long-standing relationship with master coopers from Louisville, Kentucky, who reserve only the finest American white oak, custom-charred bourbon casks to mature this whiskey.

As a global travel retail exclusive, this variant follows the launch of Bushmills Port and Sherry Cask Reserves, marking the 125th anniversary of the maiden voyage of the SS Bushmills.

In 1890, the ship set sail on her maiden voyage to America to deliver Bushmills Irish whiskey worldwide. She returned with a variety of seasoned casks.

Bushmills master blender Helen Mulholland said: “The seasoned casks are re-charred before being shipped to the Old Bushmills distillery where we fill them with triple-distilled Bushmills single malt.”





Comment

David Williams

What it takes to be admirable

Voting in this magazine’s redoubtable annual awards for the world’s most admired wine brands has forced me, as it does every year, to think about the subject of wine brands properly for a change.

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