Pick of the Launches

25 January, 2018

Here is the pick of the launches from last month, as featured in Drinks International magazine January edition

InterLoire, the interprofessional body for Loire wines has announced that 18 wines from AOC Touraine and Vins de Pays du Val de Loire 2011 vintage have been selected as “Ambassador wines” for the Sauvignon Blanc de Loire project this year.

Smirnoff releases Kiss cover

06 December, 2011

Diageo has released a cover of the Kiss classic Crazy, Crazy Nights as featured in two 30 second Smirnoff ads. 

Comment

David Williams

What it takes to be admirable

Voting in this magazine’s redoubtable annual awards for the world’s most admired wine brands has forced me, as it does every year, to think about the subject of wine brands properly for a change.

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