Beam Suntory unveils Jim Beam Apple

31 March, 2015

Beam Suntory is introducing Jim Beam Apple to its flavoured bourbon portfolio.

Jim Beam Apple will be available at an RRP of £19.70 and is set for release in the UK, Germany and Poland in May.

Janice McIntosh, marketing controller for imported whiskies at UK distributor Maxxium UK, said the release won’t cannibalise the other Jim Beam flavours and hopes it will add to the growth of American whiskey in the UK.

 “We have to learn from the mistakes of flavoured vodka and not go down the route of innovating at the expense of or core range,” McIntosh said.

The 35% abv variant joins existing flavours Honey, Maple and the cinnamon-flavoured Jim Beam Kentucky Fire. It will roll out to the US market in June. 

Keywords: Jim Beam Apple




Comment

Nick Strangeway

The new era of Instagram earning

Trade shows – remember them? Before the world stopped we’d have attended a number of them throughout the year and be able to look down the list of recognisable guest speakers with their seminar titles. They were a source of great education which had been curated by the organisers to provide a spread of credible, engaging information.

Instagram

Facebook