A View from the City: Naples

23 October, 2014

Alexander Frezza from Bar in Movimento explains how Naples has embraced the cocktail 

Tell us about Naples’ drinking history

Naples – as in all of Italy – is mostly a wine drinking city. The aperitif is king here, we have dinner very late so that gives us a lot of time to drink before eating. The cocktail culture has had highs and lows according to which bartenders worked in the city. Once bartenders get really good they usually fly abroad so we lose them and have to start from scratch again. But the current cocktail revolution is building a bigger bartender community so we can handle losses better. Good bartenders are growing everywhere and slowly bar entrepreneurs are realising bartenders are a big resource and asset for the business and are giving them more power to do what they want. We are also starting to see bartenders open their own bars.

When did Naples get into cocktails and how far does the trend have to go?

The beginning of 2000 was when things got a bit more serious on the cocktail scene with bartenders coming back from London and the US offering better cocktail standards. In Italy the cocktail has never had the same value as food, so raising the bar helped raise the value people gave to good drinking. People now ask for international classics because they understand them and not just because someone put them in alphabetical order on a bar menu. We still have a way to go. I don’t think cocktail culture can rise as it has in other cities, I think Italy has limited growth space
for cocktails.

Who are the key players in Naples?

Naples is a very heterogeneous city, made up of different clusters of bars in different areas. Each area has its own clients and its own time of year in which it works. We are beside the sea and as soon as we can we like to go and drink on a beach. The main areas are the Centro Storico, the old part of Naples, with lots of university bars, good fun and late nights. The Baretti area in San Pasquale is a bit more posh with about 30 to 40 small bars in a very small area, venues range from mixology to shot bars.

My favorites are Happening Bar where Corrado Vittoria has invested a lot and is doing things his own way. Jazzy Bar where you can find Fabio Aiello – an oldie but goldie of the Neapolitan scene. Up on the hills in Naples there is Vomero area where Archivio Storico opened just a year ago but made a lot of noise, there you can find Dario Patierno making very classic cocktails in an old Neapolitan historical setting.

What are the latest trends – are there certain drinks, flavours or ingredients that are popular?

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