Russian Standard to invest £7m in UK

13 May, 2013

UK: Russian Standard vodka is to invest £7 million on promotional activity over the summer. 

The brand's ‘Vodka as it should be’ TV advertising campaign will be on screens between May to July and the vodka brand is also to be present at UK music festivals Lovebox and Wilderness.

The vodka is available in 75 markets across the world and 2.9 million cases were in 2012, according to the brand.





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Nick Strangeway

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Trade shows – remember them? Before the world stopped we’d have attended a number of them throughout the year and be able to look down the list of recognisable guest speakers with their seminar titles. They were a source of great education which had been curated by the organisers to provide a spread of credible, engaging information.

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