Accolade Wines revamps Echo Falls

24 July, 2012

By Hamish Smith

Accolade Wines has unveiled a new look for its Echo Falls Californian wine brand in key European markets, including the UK, Netherlands and Spain.

Aimed at 25 to 35-year-old women, Echo Falls is the number three best-selling selling wine brand, says Accolade.

The brand has grown 11% in the UK over the last two years, according to Nielsen data.

The wine is priced at £6.70/ €8 for single varietals and £5.70/ €7 for blends.

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