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Accolade Wines has unveiled a new look for its Echo Falls Californian wine brand in key European markets, including the UK, Netherlands and Spain.
Aimed at 25 to 35-year-old women, Echo Falls is the number three best-selling selling wine brand, says Accolade.
The brand has grown 11% in the UK over the last two years, according to Nielsen data.
The wine is priced at £6.70/ €8 for single varietals and £5.70/ €7 for blends.
It was the Worshipful Company of Distillers’ annual dinner at the Lord Mayor of London’s residence Mansion House a few weeks ago, and as a junior member of the Gin Guild I was permitted to attend, provided I promised not to pinch any silverware and did a little light sweeping afterwards.
