Master of Malt launches blogger blend St Isidore

28 November, 2011

Following a collaboration with whisky bloggers and journalists, Master of Malt has released St Isidore.

The scotch blend is priced at £49.95 for a 70cl bottle and carries an abv of 41.4%.

To create the expression, Master of Malt sent whisky blending kits to 10 whisky writers, including bloggers from CaskStrength.net and a journalist from Whisky Magazine, asking them to create a blend.

Master of Malt then made the recipes into samples and asked customers to vote for their favourite.

According to the retailer it was the smoky, Islay-inspired blend St Isidore - named, according to Master of Malt, as he is known as the “patron saint of the internet” - that impressed most.

For the final stage of the production process Master of Malt called on graphic designers to submit label designs for the bottle.  

The other whisky writers included in the project were:  Dr Whisky, Edinburgh Whisky Blog, Guid Scotch Drink, The Jewish Single Malt Whisky Society, WhiskyCast, Whisky Connosr, WhiskyWhiskyWhisky Forum, Whisky for Everyone.





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Nick Strangeway

Bar food's blurred lines

Once upon a time pubs and bars were somewhere you went with the sole purpose of getting pissed and there wasn’t a knife and fork in sight, just a packet of dry roasted nuts.

Instagram

Facebook