Funkin creates bartenders' web portal

14 July, 2011

Funkin, the UK-based purée brand, has added a trade portal to its website to “enhance engagement” with bartenders.

The ‘pro’ section of the site provides cocktail recipe ideas, a ‘menu builder’, blogs from mixologists, information about training schemes and news on the brand's innovations.

Users can register for free and can also access Funkin’s range of fruit purées and cocktail mixers.

Customers can also track their ‘loyalty points’, a programme that launched in January this year and now comprises over 500 members.

Visit: www.funkin.co.uk/pro





Comment

Nick Strangeway

Bottled cocktails: The dos and don'ts

Pre-made cocktails have always carried a stigma, which I find odd. The romance of watching bartenders make drinks from scratch left pre-batched cocktails feeling cheap to many consumers, but lockdowns have forced this attitude to change.

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