Moet launches champagne over ice

11 May, 2011

Moet & Chandon has launched a champagne designed to be served over ice.

Moet Ice Imperial is a new assemblage made of 40-50% Pinot Noir, 30-40% Pinot Meunier and 10 to 20% Chardonnay. The champagne is demi-sec and it has been on trial in the US, France and Germany. It will be on sale at select UK on-trade outlets.

Initially, the product will only be available in 200-250 outlets around the world.

Chef de cave Benoit Gouez describes Moet Ice Imperial: “An aromatic intensity strikes immediately with tropical fruit aromas and hints of soft spices and aromatic plants sicj as blackcurrant and peppermint. The attack in the mouth is ample and fleshy, with a rich explosion of fruit and sweet aromas such as toffee or quince jelly. Then the acidity emerges for a refreshing finish with notes of grapefruit and ginger. The rich structure offers a hint of sweetness, and stands up against dilution while catering to all palates.”

The white lacquered bottle has a black tie and a gold label.





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