South Africa/Ireland: Jameson launches new expression

28 October, 2010

Irish whiskey Jameson has launched a new expression in South Africa. Jameson Select Reserve is made from a blend of small batch grain whiskey, not found in any other Jameson expression, and single Irish pot still whiskey.

The triple-distilled grain whiskey is matured in Oloroso sherry and bourbon oak casks before being blended with single Irish pot-still whiskey.

Irish Distillers’ Pernod Ricard CEO, Alex Ricard said: “Jameson has enjoyed a compound annual growth rate of 24% in South Africa over the last 10 years, making it an increasingly important market for the brand. The launch of Jameson Select Reserve reflects our ongoing commitment to building Jameson in South Africa.”

The Jameson Select Reserve small batch release will be available from selected outlets in South Africa with an RRP of R275.





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Nick Strangeway

Hacha leads by example

Back in 2002 celebrity chef Jamie Oliver launched Fifteen, a restaurant made up of a team of trainee chefs from underprivileged backgrounds.

Instagram

Facebook