Irish Distillers launches Jameson Black Barrel

31 October, 2011

Irish Distillers launched the latest expression of its leading Irish whiskey brand, Jameson, in a 'softly softly' roll out in Brooklyn last night.

Jameson Black Barrel is described as "rich in pot still whiskey and rare small batch grain whiskey, matured in flame-charred black barrels for a rich and luxurious taste".

The new expression from the Pernod Ricard division was unveiled at the Woods bar in 4th Street, Brooklyn last night.

Paul Duffy CEO of Pernod Ricard USA told a room heaving with interested New Yorkers that Jameson had started in the US in Brooklyn so it was only right that the new Black Barrel be unveiled here.

He said stocks of the "new liquid" were low, so distribution of Black Barrel will be "very restricted".

The new whiskey is expected to retail for $35 for a 75cl bottle.





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Nick Strangeway

Hacha leads by example

Back in 2002 celebrity chef Jamie Oliver launched Fifteen, a restaurant made up of a team of trainee chefs from underprivileged backgrounds.

Instagram

Facebook