Picture this scenario: a world-famous alcoholic drinks brand launches what it calls a “Tequila-flavoured” product, with the aim of persuading consumers that they are enjoying a drink with the purest expression of the country of Mexico.

The European Commission has approved the addition of Tequila into the EU register of geographical indications.

The Scotch Whisky Association (SWA) has called for further sanctions on producers and distributors of imitation scotch in China.

The Scotch Whisky Association (SWA) has gained a geographical indication of origin for scotch whisky in Vietnam.

Scotch whisky has been granted geographical indication of origin (GI) in Panama.

China - an important market for scotch whisky – has announced that it will recognise and protect ‘scotch whisky’ as a Geographical Indication (GI).

The Napa Valley Vintners (NVV) has announced that the ‘Napa Valley’ name has been granted Geographic Indication Status (GI) in India.