Saga Spirits, a new whiskey company from Wes Henderson, co-founder of Angel’s Envy, has entered into a distribution agreement with Southern Glazer’s Wine & Spirits for its portfolio of whiskey products.
Saga Spirits Group invests $92m in new Kentucky distillery
04 September, 2024
US-based Bourbon distiller, Saga Spirits Group, has reportedly announced plans to develop a $92.5 million distillery and tourism centre on 150 acres in Kentucky.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
