On Wednesday 19 April, The Art of Shaking founders Simone Caporale and Luca Missaglia will host the second TAOS Day in the capital of Tuscany, Florence, an all-day masterclass designed to inspire and educate professional bartenders.

The Art of Shaking founders, Simone Caporale and Luca Missaglia, will host the first TAOS Day in Sicily, Italy on October 24.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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