UK: Chivas Brothers has signed a five-year partnership deal between its scotch brand Royal Salute and the royal gun salutes at the Tower of London. The first of which will be for the Queen’s Jubilee in June.

Chivas Brothers has launched the limited edition Royal Salute Diamond Jubilee to the global off-trade.

Chivas Brothers has launched a US$200,000 whisky as a tribute to the oldest crown jewels in Britain - the Honours of Scotland.

Scotch whisky Royal Salute has announced its sponsorship of the Sentebale’s Polo Cup in Dubai.

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Joe Bates

Why craft brands are gaining traction

I’ve always maintained that the cards are stacked against craft spirits brands wanting to build a meaningful travel retail presence.

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