New data from the IWSR, the global authority on beverage alcohol data and intelligence, has revealed the US beverage alcohol market continued to shrink in the first seven months of 2024, with volumes declining more than expected.

Global alcohol consumption is expected to increase by 2.9% this year, according to new IWSR projections. Martin Green reports.

In 2020, beverage alcohol consumption in the US saw the largest volume gain in nearly 20 years.

The global drinks industry is showing positive signs of recovery and will grow in volume by 2.9% by the end of 2021, according to new IWSR forecasts.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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