Absolut expands its product portfolio as the company’s global NPD plans this year include two new product ranges and a new addition to its current flavour vodka range.

Swedish schnapps brand Flävar reaches 100k bottles sold since launching in the UK on-trade in May this year, with plans to grow its European presence in 2023.

Distil, owner of premium drinks brands including RedLeg Spiced Rum, Blackwoods Gin and Trøve Botanical Spirit, has announced a £5m investment into the new Ardgowan Distillery in Inverkip, Scotland.

Leading Chilean wine brand Casillero del Diablo is expanding into Spain by launching a Tempranillo from Cariñena.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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