Ed Gerard has left his role of head of wines and spirits at upmarket retailer Harrods to join Mocktail Beverages as global business development director.

Mocktails Brands has appointed Craftwork as its UK distributor in a bid to ramp up sales of its premixed alcohol-free cocktails among British consumers.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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