Pernod CEO stuck between kin and Elliott
08 February, 2019
Alexandre Ricard, the chief executive officer of Pernod Ricard SA, has little room for maneuver, says Bloomberg reporters Thomas Buckley and Scott Deveau.
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Ben Branson
Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
