Black Grouse goes Alpha

18 April, 2012

The Edrington Group has unveiled a new version of The Black Grouse, the rich, spicy, sweet and smoky version of its mainstream Famous Grouse blended scotch whisky brand.

Drambuie has reported operating profits of £2.81m – up 2% on last year.

Comment

Dominic Roskrow

It’s ‘up periscope’ for Irish distilleries

I know how wierd this might seem but I often think that the opening of a new distillery is like the launch of a new submarine. It is unveiled in all its pristine glory in a blaze of publicity and fanfare.

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